Six years, four countries, and a bias toward the metric that matters rather than the one that flatters.
641.7K
Views in ten weeks
15.2K
Watch hours
700K+
Views last quarter
10+
Brands run at once
Built and ran the full YouTube content strategy from a standing start — scripting, editing, thumbnails, titles and upload schedule, with each week's plan set by the last week's retention curve.
Own end-to-end content production for a Karachi auto care brand across Instagram, YouTube and Facebook: a weekly YouTube episode plus short-form reels, batched out of one shoot day, with Meta Ads run alongside on the same creative.
Creative and content direction for a Pakistani streetwear brand's collaboration with a nationally recognised contemporary artist. Shot and produced the full campaign set — pre-hype and packaging reels, social posts, AI-generated video, motion graphics and story content.
Shorter engagements, same pipeline.
AI-generated video and end-to-end social management for a UAE-facing enterprise AI venture, positioned inside the Middle Eastern tech sector.
Social operations for a Japan-based automotive export business — Instagram, Facebook and WhatsApp Business, plus vehicle listings, brochures and event coverage.
Property and brand video for two US real estate businesses; short-form and print collateral for medical practices, physician personal brands and title insurance.
Drop your best five here — thumbnails link out to the real uploads.