Six years producing short-form and long-form video for brands in Pakistan, the US, the UAE and Japan. I run the full pipeline — strategy, scripting, shooting, editing, publishing — and manage Meta Ads end to end alongside it.
Currently running social for a Karachi auto care brand — an audience of 11,800+ on Instagram, with content driving over 700,000 views last quarter.
700K+
Views last quarter
641.7K
Views in ten weeks
11.8K
Audience managed
4
Countries served
Four things, run end to end. No handoffs, no waiting on a third party to cut the edit.
01
Reels, Shorts, TikTok. Concept, script, shoot, edit, publish — built around a hook that survives the first two seconds, then judged on retention rather than likes.
02
The whole calendar: top, middle and bottom-of-funnel content across Instagram, YouTube and Facebook, with creative direction adjusted from reach, retention and click data.
03
Objectives, audience setup, creative testing and budget management — reported on CPM, CTR, CPC, hook rate and cost per lead. The creative and the media buying sit with one person.
04
Scripting, thumbnails, titles and upload schedule, plus a batch system that turns a single shoot day into a multi-episode series. Built one channel to 641.7K views in ten weeks.
Three briefs, three very different problems — and what the numbers did afterwards.
Full YouTube strategy — scripting, editing, thumbnails, titles, upload schedule. Ten weeks from launch.
End-to-end production plus Meta Ads for a Karachi auto care brand, on a one-shoot-day batch system.
Creative direction and the full campaign set for a streetwear collaboration, launched at Sanat Art Gallery, Karachi.
Placeholder quotes — swap in the real ones from your clients.
“He took over the channel and had it producing in a week. The difference wasn't the camera — it was that someone finally read the analytics and changed the plan.”
“One shoot day, a month of content, and ad spend that finally reported a cost per lead we could act on. Rare to get all three from one person.”
Bring one person for strategy, production and media buying. Tell me the brand, the audience and the deadline — I'll come back with a plan and a number.